The story behind our company

Selling your company can be tough. So we created Wonder, a permanent and friendly home for your brand. We're a low-profile holding company that partners with best-in-class franchisor and multi-site businesses across North America via acquisition or growth investment

Portfolio

We’re proud to have partnered with some amazing companies, working alongside owners and founders to help take these businesses to the next level.

Team

Our team of experienced operators and M&A professionals are passionate about growing businesses while being great partners to work with.

Adam Lewin

CEO

Adam is Wonder’s CEO. Previously, he served as Operating Executive at Wonder's sponsor, Tucker's Farm. Before getting his MBA from Harvard Business School, he worked in the Boston Celtics organization across basketball analytics, operations, and strategy. He holds an BA in economics from Brown University.

Kyle Tucker

Managing Partner

Kyle is Wonder’s Managing Partner. Kyle has experience investing in franchise and multi-site businesses across several industries. Previously, he worked as a PE investor at Apollo Global Management and a hedge fund investor at Viking Global Investors.

Gibson Farone-Collins

Strategy & Ops Lead

Gibson leads Strategy and Operations for Wonder. Previously, he worked in an operating role at Ruggable. Before getting his MBA at the Wharton School, he worked as a management consultant at the Boston Consulting Group. He holds a BA in in economics from Pomona College, where he also played basketball.

Partnerships

How do we generally partner? Well, it depends. We tailor our deal structure to fit your needs

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Growth Capital

0% to seller at close 

Wonder puts capital into the business to fuel growth, and receives a minority ownership share in return

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Minority Buyout

10 - 49% paid to seller at close

51 - 90% ‘rolled’ ownership (paid out later at a higher expected valuation)


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Majority buyout

60 - 90% paid to seller at close

10 - 40% ‘rolled’ ownership (paid out later at higher expected valuation)

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full Buyout

100% acquired by Wonder


You go enjoy what's next!

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Growth

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Why us

Founders choose Wonder over private equity alternatives because we’re straightforward folks. We’ve tailored our approach to solve for your needs (simplicity, speed, certainty, cash) while preserving and growing your brand

Starter

$
49
 
USD

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What’s included?
All basic CRM features
Up to 10,000 contacts
Normal support
Mobile app
10 users included ($9/extra user)

Business

$
99
 
USD

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What’s included?
All advanced CRM features
Up to 50,000 contacts
Premium support
Custom branding
50 users included ($5/extra user)

Enterprise

$
299
 
USD

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What’s included?
All enterprise CRM features
Up to 200,000 contacts
Dedicated support
Account manager
200 users included ($5/extra user)
Full or partial cash out
< 60 day process
Founders can stay or go, we’re flexible
Simple deal structure
Company to operate as is, no change to culture
Hold companies for the long term

Wonder

Tick Icon
Full or partial cash out
< 60 day process
Founders can stay or go, we’re flexible
Simple deal structure
Company to operate as is, No change to culture
Holds companies for the long term

We provide world-class support to our partner brands

What our partners say

We believe in win-win outcomes and reputation is everything. We know that partnering or selling your business outright can be stressful and exhausting. So we have designed our process to be quick and painless

"The folks at Wonder are the perfect fit for our vision for the business. We love their core values, and they really lived them throughout this process. We value their focus on franchise businesses, with their team bringing experience across several systems of varying sizes and industries."

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- Blake Smith, Founder and CEO, Christmas Decor

New York, NY

"It was amazing to see the relationship between them and Adam and the rest of the Wonder team become so quickly embedded in the same excitement and core values."

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- Michael Goss, Generational Group (sell side advisor)

San Francisco, CA

"We liked Kyle’s strong background in franchising, his investing experience at Apollo and Viking, and his creativity in providing a flexible capital solution that got the company growth investment it needed."

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- Nick Stanoszek,
Co-Founder, VIO Med Spa

London, UK

Values that drive our company

We consider ourselves ‘handshake’ folks and focus on discretion, speed, and transparency in everything we do.

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Kindness

Treating all parties with kindness
and respect throughout the process

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Win-Win Focus

Providing value for all stakeholders, including potential sellers, employees, and customers

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Integrity

Upholding the highest standards of integrity and transparency at all times

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Discretion

Being responsive, reliable, and always treating our counterparty's information with the utmost confidentiality

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Humility

Being humble and working collaboratively with our partners

Our process is fast,
friendly, and simple

24 hours
Respond in
1 week
Make an offer in
2 months
Close partnership in

The team behind Promoplus X

Come And Join Our
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Come and join our amazing team

Come And Join Our
Amazing Team - Promoplus X Webflow Template

Come and join our amazing team

Come And Join Our
Amazing Team - Promoplus X Webflow Template

Come and join our amazing team

What is our process?

We can buy or invest in your business in under 60 days

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day 1
introductory call:

We have a 30-minute introductory call to learn about your story and values, and see if we can help

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day 2
mutual NDA:

We sign a mutual NDA so that the details of your business are legally protected

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day 3
simple information share:

We provide a basic list of information we would need (franchisor financials, unit financials, your desired role going forward etc.) and you send over what you can, when you can

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day 7
letter of intent:

Based on the information, we will provide you a simple term sheet with a valuation of your business. If you agree with it and want to move forward, then we would both sign a Letter of Intent (LOI). The LOI is a nonbinding document that formalizes our agreement and gets both sides aligned on the smaller points before diligence

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day 8-60
Due Diligence Period:

We begin and complete due diligence over the next 30 - 60 days, depending on the complexity of your franchisor

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Day 60
sign and close the transaction:

We sign the purchase agreement, wire you the funds, and enjoy a celebratory drink or coffee!

What is the value of my business?
What are our backgrounds?
How does the payout structure generally work?
Can I stay on and continue to manage my business?
Do I have to sign a non-compete after I sell?
Why do I have to share all of our information?
Should I speak to a lawyer or other advisor first?

We’d love to hear from you!

We created Wonder to create a true long-term home for your brand. We would love to get to know you and your business!

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Response in 24 hours
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Offer in 7 days
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Close in 2 months
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